Key points at a glance
- Never point the printed code to a temporary file or campaign page.
- Keep the identifier and address stable while versioning content.
- Test size, contrast and scanning on the real product.
Stable address, changing content
The printed code should resolve to an address controlled by the company, where new approved passport versions can be published without reprinting the code.
Choose the right granularity
Decide before mass printing whether the identifier represents a model, batch or individual item, based on the use case and applicable rules.
Assure print quality
Test the code on the final material, under wear and typical lighting, with several devices, HTTPS, a useful error page and privacy-conscious monitoring.
Frequently asked questions
Does the EU always require a QR code?
The ESPR refers to a data carrier and allows options such as QR codes or watermarks; product-specific rules determine the final choice.
Can content behind the code change?
Yes, when changes are controlled and traceable; published versions should remain available as evidence.
Official sources
Applicable legal acts and official publications govern legally relevant decisions.
As of: 17 August 2026. This guide provides general information and is not legal advice or a compliance guarantee.
Turn product data into a controlled product passport.
Import existing data, validate completeness and publish approved versions through a stable QR address.